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GTM data and decisions

GTM data your analysts and AI agents can both rely on

For B2B companies, prepblend audits and rebuilds the go-to-market data and decision layer, then uses it to set ICP, judge pipeline health and build the forecast.

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Two layers, one practice

Data layer

Foundat10n

A spec of ten pass or fail requirements for the GTM warehouse. The audit scores your stack and gives you the fix list in order.

How it works for Foundat10n

Decision layer

Cohorticulture

Cohort methods for the sales calls you make every quarter: ICP, pipeline health and forecasting, on the history Foundat10n keeps.

How it works for Cohorticulture

How an engagement runs

  1. Audit

    Score your CRM, billing and warehouse against the ten requirements. You get the scorecard and a ranked fix list.

  2. Build

    Daily snapshot history, a medallion warehouse and one set of revenue definitions, in your own Snowflake or Databricks account.

  3. Hand off

    Your team owns the dbt project, the pipelines and the docs.

Ten requirements, each pass or fail

Four of the ten, scored with sample data. The audit scores all ten against your stack.

  • All GTM stack data lands in the warehousePass
  • Raw layers persist every source columnPass
  • The warehouse is the single source of truthFail
  • Every non-audit table gets SCD2, plus a "newest" viewFail
Sample data2 of 4 pass

See all ten requirements

Selected work

Cracks in the foundation inevitably result in unnecessary re-work and missed opportunities.

No pipeline history

Problem

Opportunities only carried their latest values, so there was no record of how pipeline changed.

Fix

Added SCD2 snapshots with a current-state view and trailing-window models for period-over-period comparisons.

Metrics with trust issues

Problem

Internal AI agents read an incorrect field as ARR with a mangled currency conversion and presented it as gospel.

Fix

Rebuilt the metric from source as one certified definition, so agents stopped driftmaxxing.

Unversioned territories

Problem

Accounts were reassigned by hand with no record of the change.

Fix

Versioned territory assignments to streamline as-is, as-was, and as-will-be reporting.

See the work

Start with the audit

A fixed-scope audit scores your stack against the ten requirements and gives you a ranked fix list. The first step is a call.

Book a call