Patch Notes: Foundat10n
Articles on Foundat10n, the data layer.
01 Replication: All GTM stack data lands in the warehouse
The first Foundat10n requirement: every GTM system replicates to the warehouse, because data stranded in a vendor's screens can't be joined, analyzed or handed to an agent.
Good GTM data is hard to find
I've only seen one GTM data environment that really got it right. My first audit allowed partial credit, which hid the real gaps, so now it's 1 or 0.